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Welcome to

Self Made university

It's time to make a change.

Who We Are

We're a movement, a community and a tribe of people armed with the key fundamental skills to create long term success.

We’ve had clients compete at Miami Pro, worked with and educated trainers in companies like Supercharged and PT Excel, among others. We’ve also been featured in the BBC, and our clients have been featured in the Express, HighLife, and SCMP.

We will help give you the clarity you need with your clients and build an undeniable stack of proof that you can achieve amazing results! We want to arm you with the education and systems to build your individual blueprint for YOUR clients, YOUR business, and THEIR specific goals, without relying on external expectations. We will help you develop and refine YOUR plan to get there.

The industry is full of ‘quick fix’ online coaching, which can damage confidence, physique, and long-term health. At the same time, the education space is overloaded with knowledge but lacks real application.

Very few companies are bridging this gap – but it’s time for that to change.

We combine up-to-date, detailed education on every topic you need to be an exceptional coach, with community support and one-on-one mentoring, so you can actually translate knowledge into real-world results. By doing so, you’ll bridge the gap and deliver world-class results that are ethical and health-centered.

Featured in & worked with

Results

Our students get results

What our community say

"Simon has an incredible way of making the complex understandable and more importantly, applicable. He keeps all our coaches knowledge sharp."

"Simon is prob too modest to call himself an expert, but that’s exactly what he is. He has a fantastic way of filtering the BS and delivering only the tried and tested. Having done the SMU myself last year I’ve brought Simon in to manage the in-house education at the Cut.”"

"Simon has really helped me to learn, consolidate and solidify my procesess... He's also someone I constantly come back to with new questions. If you're looking for a coach who can filter down the research into bite size nuggets, Simon is your man!"

Simon has been an invaluable asset to helping our coaches level up their skills. His attention to detail and wealth of knowledge will make any coach better at their craft

coaching confidence

Perfect for Personal Trainers & Coaches

What's included?

Live Education

Weekly live education and community roundtables so you can learn and apply key skills

One To One Mentoring

We act as an advisor on your board to help you directly with your client and learning struggles.

Coaching Resources

Our plug and play systems gives you everything you need to improve client results right away.

Guest Speakers

We have collected the best industry experts to provide you with knowledge on more topics than any other platform in the industry.

…and much more!

Our Founder

Hey, I'm Simon Dutton

Over my 10 years in the industry now working in multiple countries with 1000s of clients and 100s of trainers you begin to see the same trends.

We’re in a world where long term health is more important than ever before. Yet the online personal training industry seems to go down either the health market or the ’quick fix’ physique market.

Coaches have more sources of information than ever but are also more burnt out and overwhelmed.

We aim to provide coaches with truly applicable information and true one to one support to not only get amazing fat loss results without sacrificing health but also stand out in a crowded market.